Allura Red

Allura Red AC, also known as FD&C Red 40 or E129, is a red azo dye commonly used in food. It was developed in 1971 by the Allied Chemical Corporation, who gave the substance its name.

Allura red can be used for coloring food, drugs, and cosmetics, including beverages, frozen treats, powder mixes, gelatin products, candies, icings, jellies, spices, dressings, sauces, baked goods and dairy products.

Red Dye 40 has an acceptable daily intake (ADI) of 3.2 mg per pound (7 mg per kg) of body weight. This translates to 476 mg for a 150-pound (68-kg) person. The ADI is an estimate of the amount of a substance in food that can be consumed daily over a lifetime without adverse health effects.